Mar 30, 2022 • 56M

How Cybersecurity Marketers Can Distinguish Themselves from Attackers | Joseph Carson

The goal is to frictionlessly get security buyers to information in trusted ways so they can self-verify and make wise, educated decisions.

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Appears in this episode

Dani Woolf
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
Episode details

How do we build and develop business and communications skills, foster different ideas that allow us to think about how to be more ethical and innovative, and communicate better with our audience?

How do we get cybersecurity to be a cool industry that people want to be in?

These are questions that Joseph Carson, Chief Security Scientist and Advisory CISO at Delinea, asks himself regularly.

In this episode, I had a brutally honest conversation with Joseph on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Guest at a Glance

💡 Name: Joseph Carson

💡 What he does: Joseph is the Chief Security Scientist and Advisory CISO at Delinea

💡 Company: Delinea

💡 Noteworthy: Joseph dedicated nearly 11 years of his professional career to Symantec. He’s also the Founder and CEO of Wiretrap, based in Tallinn, Estonia.

💡 Where to find Joseph: LinkedIn

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