Are You Turning Off Buyers with Jargon and Geek Speak?

Audience 1st

Are You Turning Off Buyers with Jargon and Geek Speak? | Jenny Botton

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Are You Turning Off Buyers with Jargon and Geek Speak? | Jenny Botton

There are too many people who think that if you fall into jargon and start spouting geek speak that you're going to impress people. In fact, the opposite is true.

Dani Woolf

Jun 14, 2022

In this episode, I had a brutally honest conversation with Jenny Botton, Head of Corporate Information Security at CCL, about her challenges, goals, what vendors do that piss her off, and the alternatives.

Happy listening. 🔥

💡 Name: Jenny Botton

💡 What she does: Jenny is currently the Head of Corporate Information Security at CCL, an IT Services organization in New Zealand.

💡 Noteworthy: Jenny is interested in the human brain, human psychology and human behavior, is a fan of crime and home and garden makeover shows, and has a secret desire to be a superhero and save the world. That’s why she does what she does in her career as a cybersecurity practitioner.

💡 Where to find Jenny: LinkedIn

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Audience 1st

Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?

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