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Why to Use the Compliance Framework in Your Messaging & Positioning | Gary Hayslip
Listen now | I get the fact that you're talking about the offensive framework, but you should really talk about the compliance framework, which a lot of…
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Dani Woolf
How a Cybersecurity Marketer Buys | The Buyer Centric Revenue Model Podcast
Listen now | I've been interviewing cybersecurity buyers about why and how they buy for 4 months. The tables have turned. Nelson Gilliat, host of The…
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Dani Woolf
3 Outreach Tactics Cybersecurity Buyers Hate (+ the Alternative)
I’ve received 50 examples of bad outreach emails from cybersecurity practitioners. Here are 3 tactics that stood out to me (and the security pros that…
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Dani Woolf
From Salesperson → Business Value Analyst: How to Help CISOs | Dmitriy Sokolovskiy
Listen now (33 mins) | How does a CISO present to their board without killing them with numbers? And why are CISOs not getting help from the sales side…
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Dani Woolf
Building a False Sense of Trust vs. Trusted Advisor Status | Joshua Marpet
Listen now (34 min) | The way you build trust can take you in different directions - down a destructive path of ruined reputation or up a rewarding road…
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Dani Woolf
Building a Hacker Mindset and Why It's Important | Ferd Hagethorn
Listen now (25 mins) | Everybody's spread thin and it’s very difficult to train people to free time of security experts. Building the community…
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Dani Woolf
Are You Turning Off Buyers with Jargon and Geek Speak? | Jenny Botton
Listen now (38 mins) | There are too many people who think that if you fall into jargon and start spouting geek speak that you're going to impress…
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Dani Woolf
Audience 1st
Audience 1st
Brutally Honest Insights from Tech Buyers for Tech Marketers. Produced by Dani Woolf.

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