“Name a problem in the security world.”
That was one loaded question Mike Krass, owner of MKG Marketing and host of “What’s the Problem?” Podcast, asked me 2 months ago.
That request got me thinking and sifting through the 101 problems I had listed when prepping for our call. (Remind me to share that with you another time.)
3 main issues stand out to me as a marketer and professional in the cybersecurity industry. We’ll dig into that today (or you can just listen to the problems I unravel in Mike’s episode).
Why is it important for you to understand these problems?
Today, things are becoming increasingly complex.
Marketers, sellers, and vendors are just adding to the chaos.
And with so much havoc going on to capture the attention of buyers, particularly in such saturated markets, like cybersecurity, many marketing and sales professionals have forgotten why they are actually here - to arm those who are on the frontlines battling cyber threats to protect the world and help them do their job just a little bit better.
As marketers and salespeople:
We’ve given in to listening to what other vendors say about other vendors.
We’ve become accustomed to spending our marketing dollars listening to analysts instead of picking up the phone and having a conversation with a customer.
We’ve succumbed to “muted mic” syndrome only to let ourselves believe “the smart people in the room” have a seat at the table.
We’re lost in the comfort zone of talking to other marketers.
We’ve become accustomed to endless random acts of marketing that have no meaning or use to busy buyers.
We’ve lost touch with our soft skills.
Our morals and ethics have left the building.
By sharing the following three main issues with you, my goal is to encourage you to not only change your perception about how things should be done but also the reality of how vendors deliver experiences to cybersecurity buyers.
It’s about time we challenge the following problems and do things a little bit more morally and ethically these days, don’t you think?
3 Massive Problems That Hinder Cybersecurity Marketers & Salespeople