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How Cybersecurity Marketers Can Distinguish Themselves from Attackers | Joseph Carson
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How Cybersecurity Marketers Can Distinguish Themselves from Attackers | Joseph Carson

The goal is to frictionlessly get security buyers to information in trusted ways so they can self-verify and make wise, educated decisions.

How do we build and develop business and communications skills, foster different ideas that allow us to think about how to be more ethical and innovative, and communicate better with our audience?

How do we get cybersecurity to be a cool industry that people want to be in?

These are questions that Joseph Carson, Chief Security Scientist and Advisory CISO at Delinea, asks himself regularly.

In this episode, I had a brutally honest conversation with Joseph on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Guest at a Glance

💡 Name: Joseph Carson

💡 What he does: Joseph is the Chief Security Scientist and Advisory CISO at Delinea

💡 Company: Delinea

💡 Noteworthy: Joseph dedicated nearly 11 years of his professional career to Symantec. He’s also the Founder and CEO of Wiretrap, based in Tallinn, Estonia.

💡 Where to find Joseph: LinkedIn

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