Audience 1st
Audience 1st
From Salesperson → Business Value Analyst: How to Help CISOs | Dmitriy Sokolovskiy
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From Salesperson → Business Value Analyst: How to Help CISOs | Dmitriy Sokolovskiy

How does a CISO present to their board without killing them with numbers? And why are CISOs not getting help from the sales side - the people seemingly more attuned to business acumen than them?

Dmitriy’s tenure as a CISO for the last four years has been a drastic transformation in the way he thinks about cybersecurity, specifically risk management, in general, and, more importantly, how that ties into the whole business flow of a company; not a technical entity, but a business in a company.

Words like:

  • Business value

  • Return on investment

  • Long term planning

…have a very different meaning to executives and the boards than what CISOs (techies) think.

How does a CISO present to their board without killing them with numbers?

And why are CISOs not getting help from the sales side - the people seemingly more attuned to business acumen than them?

In this episode of Audience 1st, I have a brutally honest conversation with Dmitriy Sokolovskiy, CISO of Avid, a Software Development company, about his challenges, how to build relationship capital, and tangible ways to help CISOs do their job better.

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Audience 1st
Audience 1st
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?