What is Audience 1st Podcast and Why Did I Even Dare?

By launching Audience 1st Podcast, I’m breaking out of the echo chamber we, as marketers, are so comfortable living in and talking to actual tech buyers to gain real insights to apply to strategies.

As marketers, we want our audience’s attention, and so for years, we relentlessly focus our efforts on acquiring it.

But in markets where there is so much competition to capture the attention of people who are in tough spots and already inundated with useless marketing noise, why do we continue to talk amongst ourselves about scaling even more of these random acts of marketing - and at the cost of our customer’s experience?

As much as we preach about putting the customer first, we don’t practice it. We subject people to noisy ads, over-used marketing phrases, ridiculous acronyms, buzzwords, useless swag, bribes for meetings, overpromises, and underdelivering.

Why do we choose to listen to and conform to what everyone except for what our audience says?

Audience comes first. This must be our mandate as marketers.

We need to shift our focus from random and trivial acts of marketing based on subjective conversations and get comfortable talking to our audience so we can truly understand their pain and help them make their life easier.

What is this show about?

By launching Audience 1st Podcast, I’m breaking out of the echo chamber we’re all so comfortable living in and talking to actual tech buyers.

I’m having brutally honest conversations about:

• What really matters to them,

• Their motivations

• What triggers them

• What they hate that tech vendors do,

• What you, as a tech marketer, can do about it.

Who is this for?

Marketers who are genuinely curious to learn more about their audience, are phasing in or already in the technology space and who want to:

• Learn about what motivates high-consideration tech buyers

• Become more empathetic to them so they can build trust and loyalty

• Discover how to extract customer insights and apply them to strategies and tactics.

What will you take away from each episode?

You’ll get access to practical information on:

• How to build relationships with your audience

• Learn how to listen to and talk with your buyers

• Apply those rich and real customer insights to your strategies

...to create useful, meaningful experiences for your audience and scale growth in your organization.

When can you expect the episodes to hit major streamers?

The first few episodes are in production right now and will hit major streamers next week.

If you want me to exclusively send you the first episodes when they’re live on all major podcast streamers.

And as always, I’d love your feedback on how to do better, what information you’re looking for, and who you'd like to hear on the podcast.

Cheers,

Dani