Quick Start: How to Segment Your Cybersecurity Audience and Cater Content to Multiple Buyers
You've got to get that double buy-in. That comes through with audience segmentation and different messages. Now, let's explore how to execute.
When I launched Audience 1st Podcast a week and a half ago, my goal was to provide you with rich insights from security buyers, straight to your ears and inbox.
More importantly, I wanted to be able to apply the insights I got to my strategies and tactics.
And to show you how you can take what’s being shared on the podcast to your next campaign, project or plan.
So, today, I’m digging into one insight that stood out to me from my recent conversation with Ryan Cloutier, President of Security Studio:
🔥 “Your messaging needs to cater to multiple segments in your target account.”
You’ll be able to take the insights Ryan shared in his episode and immediately apply them to your work with the recommendations I’ve provided you below.
With this advice, you’ll be able to:
More accurately identify your most engaged audience.
Test and improve your messaging.
Refine personalized experiences for your audience.
Build real brand loyalty with security practitioners.