Inside a CISO's Email Inbox: 5 Outreach Tactics Cybersecurity Buyers Hate (+ The Alternative)
You're probably aware of the volume of emails CISOs get. But, have you ever wondered what their inbox really looks like?
Dear friend, subscriber, or customer-obsessed marketer:
It's time for May's curation of horrible outreach tactics and tips on how to do better.
A Kind Reminder: Why is this important to the industry?
It’s not enough for buyers to bitch about what isn’t working, right? That isn’t fair to you or me. We need to understand the alternative. We need to fix the problem.
How will this help you?
Upon submission to WTF Did I Just Read?, I've asked each security professional who flagged “bad behavior”, as they put it, to provide me a clear explanation of what not to do (the shitlist, if you will) and the alternative approach + simple tips to engaging with them.
You’ll learn effective methods to outreach high-consideration cybersecurity buyers.
You’ll be able to more authentically build real relationships with cybersecurity buyers that will boost your long-term career.
You’ll improve your (and your company’s) reputation as a marketer or a salesperson.