I'm shutting down the Audience 1st Substack
Before you grill me for using FUD for the first and last time in a subject line of a post and email, hear me out. I have some big changes to share with you.
Dear friend, subscriber, and customer-obsessed cybersecurity pro,
When I launched the Audience 1st Podcast back in March, little did I know the mission and the message would resonate so strongly among our community.
To date, we have:
Almost half a million views on the video trailers from all episodes published to date.
Nearly 10,000 reads on the written posts I publish here on Substack.
3,000 downloads of the podcast episodes from all apps.
Over 300 active cybersecurity marketing and sales subscribers and growing (but who’s counting?!?).
Increasing praise and credibility among the cybersecurity community that WE are all listening and wanting to do things right for security practitioners.
This growing success is all thanks to you. 🙏
I appreciate all of you who have been listening, processing, prioritizing, and applying what you have heard so far on Audience 1st.
Given this success, I have some big news for you:
Audience 1st is growing up and making some improvements!
What does that mean?
We’re getting a new, fancy schmancy home
I’ve created a brand new website to house all the podcast episodes and newly created, diversified content that will help you understand cybersecurity buyers and master audience research better.
As such, I will no longer be updating this Substack, but the website instead.
Take a look here and let me know what you think
Making a move to a new email newsletter provider
I’ll be moving over to my new website and using a new email provider.
With your permission, I will be adding you to the same email list hosted on my new website vs. Substack.
Please be on the lookout for an email from me this Friday.
Check your Promotions or SPAM folder and kindly add my email to your Primary inbox.
Making sense of buyer intelligence in a cybersecurity customer research repository
It’s time to make sense of all the intelligence and knowledge gathered in my arsenal.
I’m currently synthesizing all the buyer feedback I captured in the past four months into a searchable insights library so you can make better customer-driven decisions.
You will be able to quickly find the most relevant information you need to apply to your strategies and tactics in the newly created Audience 1st Vault, coming soon!
“But, what about this Substack, Dani? Is it going away?”
Nope - it will still live and provide a direct link back to the main website until I finally decide to remove it.
I will no longer be updating posts here.
I will be adding more episodes, new guides, new templates, new event updates, and more no-fluff content on the new Audience 1st website.
That’s it - just a few updates to help you understand cybersecurity buyers better:
New email newsletter provider
New Vault with searchable buyer insights to use - coming soon!
Thanks again for joining me on this mission to become customer-obsessed.
I hope you enjoy the journey and find it useful.
Cheers,
🔥 Dani